QUESTION · TUESDAY FOCUS

Besides YouTube, do you still follow through your career in a regular 9-5? Or has this YouTube channel and convention production become your business?

ASKED BY · Eduardo Augustine · PANAMA CITY · 03 NOV 2026 · ▶ 00:51:01

THE PANEL'S ANSWER
Stephen Heywood

He works a nine-to-five as a marketing manager at Teradek while maintaining YouTube and convention production as side projects; YouTube channels are not yet profitable businesses for most creators.

Summarised by AI from what the panel said. Watch the moment for the full answer.

IN THEIR OWN WORDS

From the transcript.

Machine-transcribed, so it may contain errors. Every timestamp opens the episode at that second.

50:52kids unless they lived on that rim of a canyon didn't get a chance to do as much yeah it's perfect perfectly sensible to me let's go on to our next question eduardo augustine in panama city asks besides youtube do you still follow through your career in a regular nine to five or is this YouTube channel and convention production become your business? I wish it became my business.

51:17No, I work a nine to five. I work as a marketing manager. I actually work for the company Teradek. And I'm still very heavily involved in the broadcast space, just not creating content in the broadcast space. So, yeah, I'm still doing the old nine to fiver. That's what life is now. Now you get to you get to do this thing, but you also get to do the thing if you can figure out the time and the mental bandwidth to do it.

51:45Yeah. Let's talk about YouTubers being rich. They're not rich. I don't know where that that started. Well, don't tell that to PewDiePie and a couple of people who got there really early and set up a whole thing. But, yeah, you're you're right. Suddenly, when there was 500 of them, that was pretty easy to do. when there was 50 million of them. A little different an environment.

52:09Let's go to the next question. This one's from Josh Kaufman in Pittsburgh, Pennsylvania. Which supposed must-haves can you drop from a show without much trouble, and which creature comforts have you found surprisingly necessary? Ooh, that's an interpretable question. How do you interpret it? I think he's asking about what things in the production should I drop. and what things am I, uh, like I'm comfortable with that.

READ THE FULL TRANSCRIPT →
MENTIONED IN THE ANSWER
YouTube→Teradek→
ALSO IN THIS EPISODE

14 more questions
from Reinventing a Brand with Stephen Heywood.

The whole episode →
▶ 00:02:30You have a fascinating story of reinvention. You came out of tech broadcasting. How did you decide to make the pivot into the gaming world?▶ 00:24:28What changes are you seeing in the game world now that anyone can spin up a version of Doom in AI? Could we all become game creators? Pong, Mario, Call of Duty?▶ 00:26:38Steven, please talk about your views on where the live streaming landscape is heading next.▶ 00:29:23Gaming continues to be bigger than most Hollywood blockbusters. What are those audiences looking for? And how can Office Hours Global work alongside that group? We have a lot of similarities: technical interests in streaming, interactivity, community.▶ 00:31:11What words of encouragement do you have for our community members that want to start or grow a YouTube channel?▶ 00:33:37Did you visit or have friends visit the Call of Duty Modern Warfare 4 pop-up in LA? Thoughts on if it was successful for the game? Could this be done for independent games?▶ 00:35:45What are your thoughts on these IRL "Backpacks"?▶ 00:37:21Stephen, do you consider professional producers are still relevant now that "everyone" can have a YouTube channel and stream? How can you be an outlier in the industry?▶ 00:39:50What feels distinctive about the culture of gaming communities compared with the tech community you came from?▶ 00:43:22Looking at your channel and the old videos versus the new, what initiated the "Reinvention"?▶ 00:49:06Have you seen people turn skills learned through gaming streams into opportunities in live production or other fields?▶ 00:52:10Which supposed "must-haves" can you drop from a show without much trouble, and which "creature comforts" have you found surprisingly necessary?▶ 00:53:51What would you advise us to transform ourselves and shift on improving our content and channels?▶ 00:57:55What do you do to help people find your channel and make it feel connected and relevant?
Besides YouTube, do you still follow through your career in a regular 9-5? Or has this Yo… — Office Hours Global