Did you visit or have friends visit the Call of Duty Modern Warfare 4 pop-up in LA? Thoughts on if it was successful for the game? Could this be done for independent games?

33:34Yep. Not so much. All right, let's go to the next question. Rajan S. is back with us in Los Angeles. Did you visit or have friends visit the Call of Duty Modern Warfare 4 pop-up in LA? thoughts on if it was successful for the game could this be done for independent games and there's a link they've got so much money what did they do did you hear about this or i've heard

33:58about the pop-ups and it was one of their their most successful uh call of duty launches probably in a while since call of duty goes i personally didn't have any friends that went out to la to do that or um you know have gotten to that but i think any any you know indie game or anybody Anybody that's developing a game could do something like that.

34:19I mean, that's the way to get the word out. And like I said, at conventions, that's the best way to do it. Get into a local video game convention that's in your area. Take your game in there. And a lot of times they're looking for people. They'll give you a booth and you can show off your game to all these other gaming enthusiasts that are there.

34:35That's what I would recommend. Yeah, the convention industry is, you know, they've got their conventions. The convention has conventions. Yep. And one of the things I've noticed for years, I've been going to Comic-Con forever. My brother-in-law was an amateur cartoon artist. And the pop ups, the activations, the things around the convention, that is a robust and well understood and well funded set of operations.

35:00now. I remember last year at Comic-Con here in San Diego, everybody was talking about two things when Johnny Depp popped up in downtown in character for the movie he's got coming up in a couple of months. And Ryan Reynolds, I think, popping, going up, just wandering around Comic-Con as Deadpool, because that was the one place he could completely be anonymous. So, yeah, what you're saying makes

35:29Makes perfect sense to me. Understand that promotion and how you get traction for these kind of new titles has changed a lot. And you've got to keep up with what the crowd wants and where their eyeballs are. Next question. This one comes to us from Guy Cochran in Seattle. What are your thoughts on these in real life backpacks? Oh, for live streaming out of a black backpack.