QUESTION · TUESDAY FOCUS

What words of encouragement do you have for our community members that want to start or grow a YouTube channel?

ASKED BY · Guy Cochran · SEATTLE, WA · 03 NOV 2026 · ▶ 00:31:11

THE PANEL'S ANSWER
Stephen Heywood

Network with other creators, find trusted peers for feedback, develop your authentic voice rather than imitating others, and focus on what you're passionate about so it resonates genuinely with audiences.

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IN THEIR OWN WORDS

From the transcript.

Machine-transcribed, so it may contain errors. Every timestamp opens the episode at that second.

31:02play a video game and talk over it like you see on Twitch every day. it's been there done that it's old okay uh next question coming in from seattle washington guy cochran asks what words of encouragement do you have for our community members that want to start or grow a youtube channel so we know it's crowded but what are some of the can you have a couple

31:25maybe a handful of lessons and things that you've learned don't do this for sure um one of the the things I would say is networking. Find creators that are doing something similar. A lot of creators, they're willing to help. Talk with them, be friends with them, and they'll give you pointers. And the reason I say that is because when you might create a video and you think it's

31:48great, but if you get those two or three people that you really trust, your inner circle, and they're like, man, you hung too long on this, or you did this too long. Those things are gold because it'll help mold you but also don't lose who you are don't watch a youtube video and say i want to do that and emulate it i'll use the example when i first started broadcasting

32:10leo laporte was the guy everybody tried to emulate and imitate leo laporte but all you became was a leo laporte clone you weren't sure there's already a golden one right and so it was okay to use as a foundation to start but then you had to create you had to develop who you are as a broadcaster in that space so i would say the same thing for you to find out what you're passionate

32:37about and and because people see right through it if you're not and and you know just be just find out who you are and just get in front of the camera and go you know it's really true authenticity um I do a lot of voiceover work and I've been doing audio book narration for a long time. And I remember the first time I ran into a colleague of mine and he had a very high to high and pitchy voice and it was really weird.

33:03And and I thought, how good is he? And I looked at him and I was doing fabulously. And I thought, you know something, it ain't about whether you got a radio voice and can be the smoothest person in the world. It's about whether you can make the story come alive. And people can do that with almost any kind of voice. In fact, sometimes the weirder the voice, the more memorable and engaging you are. So it's really easy to think if I just do what everybody else is doing, that's the key.

33:34Yep. Not so much. All right, let's go to the next question. Rajan S. is back with us in Los Angeles. Did you visit or have friends visit the Call of Duty Modern Warfare 4 pop-up in LA? thoughts on if it was successful for the game could this be done for independent games and there's a link they've got so much money what did they do did you hear about this or i've heard

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14 more questions
from Reinventing a Brand with Stephen Heywood.

The whole episode →
▶ 00:02:30You have a fascinating story of reinvention. You came out of tech broadcasting. How did you decide to make the pivot into the gaming world?▶ 00:24:28What changes are you seeing in the game world now that anyone can spin up a version of Doom in AI? Could we all become game creators? Pong, Mario, Call of Duty?▶ 00:26:38Steven, please talk about your views on where the live streaming landscape is heading next.▶ 00:29:23Gaming continues to be bigger than most Hollywood blockbusters. What are those audiences looking for? And how can Office Hours Global work alongside that group? We have a lot of similarities: technical interests in streaming, interactivity, community.▶ 00:33:37Did you visit or have friends visit the Call of Duty Modern Warfare 4 pop-up in LA? Thoughts on if it was successful for the game? Could this be done for independent games?▶ 00:35:45What are your thoughts on these IRL "Backpacks"?▶ 00:37:21Stephen, do you consider professional producers are still relevant now that "everyone" can have a YouTube channel and stream? How can you be an outlier in the industry?▶ 00:39:50What feels distinctive about the culture of gaming communities compared with the tech community you came from?▶ 00:43:22Looking at your channel and the old videos versus the new, what initiated the "Reinvention"?▶ 00:49:06Have you seen people turn skills learned through gaming streams into opportunities in live production or other fields?▶ 00:51:01Besides YouTube, do you still follow through your career in a regular 9-5? Or has this YouTube channel and convention production become your business?▶ 00:52:10Which supposed "must-haves" can you drop from a show without much trouble, and which "creature comforts" have you found surprisingly necessary?▶ 00:53:51What would you advise us to transform ourselves and shift on improving our content and channels?▶ 00:57:55What do you do to help people find your channel and make it feel connected and relevant?
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