Intriguing talk about AV2 and H.266. Who is behind these standards, gets paid, and what's likely to succeed?

32:26Go ahead, Carl. So AV2 is a new open standard from a non-for-profit that works on creating a standard that is essentially license-free. now i say essentially because people can come at them and say hey look you're actually stepping on this pattern so we say essentially but they may have some low-level patterns that happen over time um patent trolls you know um and then um there's h266 which is called vvc um which is i guess from

32:55the same type of group i won't say exactly but the same type of group they created h264 h265 um and but they have sorted out their licensing system a little bit smoother which they've learned from previous iterations to make it easier for because the more harder they make it to license the more people will go to a computer competing format so they've tried to simplify the licensing

33:17arrangement it is licensed um but it does rely on technologies from companies like um apple and and uh even google and microsoft and the big players are playing this but we also know that google via youtube um invest heavily into av1 in the past because av1 allowed them to scale without paying crazy licensing fees um so av when we know everyone's being used to um for the outgest of so

33:42that from going out of the building from youtube to customers and we know that apple has chosen recently to put a av1 decode on their m processors and i guess on the a processors as well and so i hope this comes over to av2 i'm very happy there's two different standards one's more open than the other i'll say more open just because you know patent trials

34:01but one's more open than the other because it means that they can feed of each other there's a heavy there's a heavy look at the to a v2 and VVC looking at VR a lot so think stuff like vision pro and anything coming out of matter I guess so there's a heavy to deliver that kind of stuff rather than doing what used to be done an MPEG and people member MPEG 3 you'd have your

34:29left channel and then your right channel is just a difference of the left channel it wasn't two separate streams they're actually just one delta what were some of the efficiency numbers what what was the big one as far as 30 we're hearing so this is a big this will be really big for youtube google because they've got to pay their isp which i don't think

34:47is themselves out of the building so every bit they send out of the building to a customer they've got to pay and if they're paying 30 less that's that's big thumbs up now they need hardware encoders on their side to encode their videos into AV to which is not a problem they'll pay for it now you know but if that new investment that capital

35:08investment in these new encoders ends up with a even a 20% you know 30% it's a best-case scenario as well and then throw away the old files so if something was huge then they is that an efficiency from an economic standpoint point because it's time so the amount because there's more videos going into youtube now than there was last week so this week so there's some bean counters in the background who will make that

35:32decision and they did make that decision with h264 so from the old standard they had to h264 they did make that decision um and then now they've got this uh new codec that's coming along it's coming online i guess soon which is av2 they haven't chose to go to h265 i believe they've chosen not to go down that road for youtube they've chosen av1 and av1 is the comparer to h265 so

36:00they're kind of same generation in a way um same kind of efficiencies and this is true also for h266 vvc and av2 they're the same generation same kind of efficiencies so it'll be kind of watch of space to see if they do choose to go and do back catalog but my guess is once av2 comes online for them for hardware encoding um we'll start to see especially the 4k stuff the stuff that's going

36:24to cost them a lot of money coming out of their buildings pulling an av2 which is good yeah i think marcus brownlee threw up some 8k stuff so i'm really wondering what the future is going to look like go ahead jeffrey yeah and well there's a lot first of all just a small clarification because because you can upload H265, H264. It's just that they re-encode it into VP9 or AV1 from there.