QUESTION · TUESDAY FOCUS

Gaming continues to be bigger than most Hollywood blockbusters. What are those audiences looking for? And how can Office Hours Global work alongside that group? We have a lot of similarities: technical interests in streaming, interactivity, community.

ASKED BY · Rajan S. · LOS ANGELES · 03 NOV 2026 · ▶ 00:29:23

THE PANEL'S ANSWER
Stephen Heywood

Live game show production at conventions with interactive audience participation bridges high-end production with gaming culture; this stands apart from typical Twitch streams and creates engagement.

Summarised by AI from what the panel said. Watch the moment for the full answer.

IN THEIR OWN WORDS

From the transcript.

Machine-transcribed, so it may contain errors. Every timestamp opens the episode at that second.

29:19we've got more questions than we had 10 minutes ago. So let's go to the next one, Cindy. This one is from Rajan S. in Los Angeles. Gaming continues to be bigger than most Hollywood blockbusters. What are those audiences looking for? And how can Office Hours Global work alongside that group? We have a lot of similarities, technical interests in streaming, interactivity, community. Have any suggestions for them? So one of the things we talked about earlier,

29:46about going to conventions and things like that. And you see a lot of, if you've ever been to a gaming convention, you get a lot of the YouTube guys that come in there and they sit at their table and they're signing autographs or taking pictures or whatever. I did something completely different. I went into these conventions, me and my co-host, and we do, and I'm going to show you a picture here.

30:07We do an actual live TV show game show at these conventions. conventions and the reason we're doing that is to to bridge that gap to as as he's saying here to show the high-end production but bring people up onto a stage and i build these at different conventions i go to where we'll sit there and we'll play games like like this where we're

30:29challenging people in games and we're doing this live on camera and we'll we'll have 100 plus people with standing room only watching basically a comedy show about gaming and then having people from the audience come up to participate. And I think that is what's bridging that gap. There's a way that like he said about office, how can office hours get involved? This is a way. Don't go with the traditional

31:02play a video game and talk over it like you see on Twitch every day. it's been there done that it's old okay uh next question coming in from seattle washington guy cochran asks what words of encouragement do you have for our community members that want to start or grow a youtube channel so we know it's crowded but what are some of the can you have a couple

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14 more questions
from Reinventing a Brand with Stephen Heywood.

The whole episode →
▶ 00:02:30You have a fascinating story of reinvention. You came out of tech broadcasting. How did you decide to make the pivot into the gaming world?▶ 00:24:28What changes are you seeing in the game world now that anyone can spin up a version of Doom in AI? Could we all become game creators? Pong, Mario, Call of Duty?▶ 00:26:38Steven, please talk about your views on where the live streaming landscape is heading next.▶ 00:31:11What words of encouragement do you have for our community members that want to start or grow a YouTube channel?▶ 00:33:37Did you visit or have friends visit the Call of Duty Modern Warfare 4 pop-up in LA? Thoughts on if it was successful for the game? Could this be done for independent games?▶ 00:35:45What are your thoughts on these IRL "Backpacks"?▶ 00:37:21Stephen, do you consider professional producers are still relevant now that "everyone" can have a YouTube channel and stream? How can you be an outlier in the industry?▶ 00:39:50What feels distinctive about the culture of gaming communities compared with the tech community you came from?▶ 00:43:22Looking at your channel and the old videos versus the new, what initiated the "Reinvention"?▶ 00:49:06Have you seen people turn skills learned through gaming streams into opportunities in live production or other fields?▶ 00:51:01Besides YouTube, do you still follow through your career in a regular 9-5? Or has this YouTube channel and convention production become your business?▶ 00:52:10Which supposed "must-haves" can you drop from a show without much trouble, and which "creature comforts" have you found surprisingly necessary?▶ 00:53:51What would you advise us to transform ourselves and shift on improving our content and channels?▶ 00:57:55What do you do to help people find your channel and make it feel connected and relevant?