QUESTION · TUESDAY FOCUS

Steven, please talk about your views on where the live streaming landscape is heading next.

ASKED BY · Cindy Drozda · ERIE, COLORADO · 03 NOV 2026 · ▶ 00:26:38

THE PANEL'S ANSWER
Stephen Heywood

Live streaming viewership has declined as people prefer on-demand content; the novelty has worn off, and audiences now catch streams later rather than watching live, shifting the production paradigm.

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IN THEIR OWN WORDS

From the transcript.

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26:32Exactly. So that's what I think. I think that's what's going to happen. Okay. Let's dive into the next question. And this one is for me. steven please talk about your views on where the live streaming landscape is heading next you got all the occasions for us man if i had the answer for that i'd probably be a rich man right now um you know before i was doing youtube and focusing on uh curated content where i'm editing

27:04and stuff like that my live stream views were through the roof now it's the opposite i can't buy i can't get people the same amount of views that i had years ago doing live streams that i can that watched the videos and i think it's because in the early days bill when this was the wild west of doing live streams people made time for it because nobody was people are like

27:26wow these guys are going live they look like cnn and fox on yeah it was a novel they want to watch it live and they want to interact where nowadays they're like i'll catch it on the demand or they're not making they're not making time for it you know like they were 20 years ago when we were live streaming that makes good sense to me plus i how do you feel about the authenticity of

27:50it seemed to me for a lot of times people who were too slick were not particularly grabbed grabbed onto by the communities who were used to seeing things that were shirt tail kind of productions. And that, that spoke to them as being something that maybe one of their peers might've done. And they felt, you know, it seemed to me for a while,

28:11if you got too fancy, nobody cared about you. Yeah. And, and I, I see that it used to frustrate me to no end because I would put all this work into production. I would put all this work into graphics and things like that. And people would just go live from a cell phone. It's shaky. And they'd be like getting 10 times the numbers that I was getting.

28:32And I'm like, what is going on? And it's just like they wanted that here and now. What was the content type? The content type was they're showing a comic going across the sky. People don't care about graphics for that. They want to see or there's a building that blew up in downtown Manhattan. Didn't really happen. I'm just making that up. But my point is, yeah, you know, you had these what did we call them?

28:56You know, consumer reporters, if you will, where they're out there reporting on the ground because everybody has a cell phone. Sure, sure. Yeah. And I think people do feel there's a certain authenticity when you get away from the fancy news truck and you get down to Bob on the street outside the burning building. It's an interesting world we live in. Let's continue to work our way through.

29:19we've got more questions than we had 10 minutes ago. So let's go to the next one, Cindy. This one is from Rajan S. in Los Angeles. Gaming continues to be bigger than most Hollywood blockbusters. What are those audiences looking for? And how can Office Hours Global work alongside that group? We have a lot of similarities, technical interests in streaming, interactivity, community. Have any suggestions for them? So one of the things we talked about earlier,

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ALSO IN THIS EPISODE

14 more questions
from Reinventing a Brand with Stephen Heywood.

The whole episode →
▶ 00:02:30You have a fascinating story of reinvention. You came out of tech broadcasting. How did you decide to make the pivot into the gaming world?▶ 00:24:28What changes are you seeing in the game world now that anyone can spin up a version of Doom in AI? Could we all become game creators? Pong, Mario, Call of Duty?▶ 00:29:23Gaming continues to be bigger than most Hollywood blockbusters. What are those audiences looking for? And how can Office Hours Global work alongside that group? We have a lot of similarities: technical interests in streaming, interactivity, community.▶ 00:31:11What words of encouragement do you have for our community members that want to start or grow a YouTube channel?▶ 00:33:37Did you visit or have friends visit the Call of Duty Modern Warfare 4 pop-up in LA? Thoughts on if it was successful for the game? Could this be done for independent games?▶ 00:35:45What are your thoughts on these IRL "Backpacks"?▶ 00:37:21Stephen, do you consider professional producers are still relevant now that "everyone" can have a YouTube channel and stream? How can you be an outlier in the industry?▶ 00:39:50What feels distinctive about the culture of gaming communities compared with the tech community you came from?▶ 00:43:22Looking at your channel and the old videos versus the new, what initiated the "Reinvention"?▶ 00:49:06Have you seen people turn skills learned through gaming streams into opportunities in live production or other fields?▶ 00:51:01Besides YouTube, do you still follow through your career in a regular 9-5? Or has this YouTube channel and convention production become your business?▶ 00:52:10Which supposed "must-haves" can you drop from a show without much trouble, and which "creature comforts" have you found surprisingly necessary?▶ 00:53:51What would you advise us to transform ourselves and shift on improving our content and channels?▶ 00:57:55What do you do to help people find your channel and make it feel connected and relevant?