QUESTION · AUDIO Q&A

One of the neat things out of this year's IBC looks to be an all-in-one production solution from Grass Valley called Avora. What are your initial thoughts on it, with emphasis on audio mixing?

ASKED BY · Gavin Roberts · LONDON · 16 SEP 2026 · ▶ 00:54:48

THE PANEL'S ANSWER
Jeff FrancisPANELIST

Panel hasn't reviewed it yet; noted it requires more research and hands-on testing to evaluate properly.

Summarised by AI from what the panel said. Watch the moment for the full answer.

IN THEIR OWN WORDS

From the transcript.

Machine-transcribed, so it may contain errors. Every timestamp opens the episode at that second.

54:23Next question. All right. This one comes in from Gavin Roberts in London. Hi, team. One of the neat things out of this year's IBC looks to be an all-in-one production solution from Grass Valley called Avora. I'm keen to get your guys' initial thoughts on it. It looks to do a lot, including having an emphasis on audio mixing. Well, Gavin, nobody's looked at it. We'll take a look. Jeff has something to say. Go ahead, Jeff.

54:56Jeff? Yeah, just that this is the first time seeing it and all I got is a basic your link and the page. So it's going to take a lot more research and probably using it to see what it does and whether we like it. All right. Next question. Jeff Cohen in Miami Beach, Florida asks, how do you overcome the client issue Tim McCullough

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