How do you use AI in your workflow?

3:46That's how advanced I am when I'm using that. And let's go to the next question. Next one comes in from someone here on the panel, Mr. Mark Giuliani in Washington, D.C. How do you use AI in your workflow? Go ahead, Mark. How are you using it these days? Well, in the architecture and engineering world, we're using it to take giant models, Revit models, which Revit's a product of Autodesk, where we have buildings in 3D,

4:18and we assign it clash detection routines. So as the building is designed, how many systems are running into each other? Conduit, mechanical systems like ductwork, structural systems. And we get these reports back from the modeling software, and there'll be thousands and thousands of clashes for the size of the buildings we're working on. and you feed that to AI, it'll give you what to resolve first

4:47in order to get rid of a lot of the clashes that are down below. In the radio world, we're using it for different types of branding. So we will bring new clients in, feed information into AI and develop branding routines for them so that we can help them come up with a plan, a marketing plan for, let's say, a year and then basically determine how their business has gone

5:15since we've implemented the branding plan. Have they improved their number of people coming into their business, that their sales go up, things like that? And then on the production side, we will take recordings of the week and we will then take those recordings, we'll transcribe them, we'll feed them to AI and it'll tell us the quality of the radio show. and it'll say, well, your host said, uh, 23,000 times last week.

5:45So you might want to work on that. So those are some of the ways we're using it. All right, let's go to Ronnie. Okay, so we use it for a lot of different stuff, both live and pre-production and developing internal systems to kind of replace existing business applications and features. But one of the things that we've done the last month, so to speak, is we are doing a yearly event in Norway called Staffet for Live, which is the cancer association in Norway, based on the Relay for Life model that many of you know from the States and elsewhere in the world.

6:29It's kind of a global thing where they have all these runners or walkers or barely moving around the track. Do that for many different teams and they do that for 24 hours. So they start at Saturday at 12 o'clock in the afternoon and then they continue through the night and the next morning until 12 o'clock in the afternoon. So it's 24 hours of walking.

6:58And the point is, in Norway, they kind of have a social, very, very good social thing about that event. And that is something that goes on in many cities in Norway. And chances have it that in Tromsø, where I live, they have one of the biggest one with a lot of people signing up each year. and we took it upon us to to kind of replace the you know the clickers that flight attendants

7:29used to use when they're walking through the cabin and counting all the passengers in the seats and they have a lot of these clickers mounted on a table and every time one of the runner or the participant are running around around they just click one round to add it and And it's a lot of manual labor doing this. And we were really thinking about using RFID.

7:54So every runner has a bib, like you do for marathons, et cetera. But in this case, we didn't want to have kind of the race aspect of it. It's more like a counter and being a social network. So this is what we came up with. And this is actually live. The last part of this thing was actually live coded using Claude on site while the runners were out.