What professional workflow do you think is the best match for the LW6's combination of low latency wireless and multiple input options?

31:35Brian, is there anything else you haven't talked about yet in terms of features of the product that you think is worth the audience paying a little bit of attention to? I mean, one thing that I could talk about that, you know, was a big, big part of the research and development of this product was just the process of figuring out our target

31:56and process for making sure these headphones translate well to the most people. So, that's when I was talking about the tuning of the headphones and trying to make sure they were sonically honest and accurate for mixing. So, one of the unique things that the Lewitt team did is instead of relying on a standard measurement rig, which if you've seen them, they're kind of like this, you know, podium

32:22with just ears on like two flat surfaces. Realistic looking ears, but, you know, that's it. There's not like a realistic head in between them. So you get a perfect seal if you put this kind of headphones on them, which just isn't realistic. Like I said, you know, you have glasses, you have hair, you have different shaped heads. It affects how your headphones actually sound

32:43because of the sealing of the headphone cups. I've got friends who have beards that are so bushy that there's no way in hell you never get any kind of seal wearing anything. They're missing out on a bunch of low end. So basically what we did is actual method called M-I-R-E, microphones in real ears. So it's just what it sounds like, tiny microphones that are placed in the ear canal,

33:10you know, lots of different people doing tests to really make sure that we're gathering data that applies to a range of different, you know, real life situations, and then averaging that in order to make sure that our target is going to sound accurate to the highest number of people. So yeah, kind of an interesting, crazy thing, you know, seeing, I didn't know that process even existed, but it basically helped us to kind of fine tune things.

33:41And then it sort of made the need for those custom EQ profiles even more, made us even more aware of how much that's needed because of the variance that can happen between different people and their unique heads. Yeah, I put on the headphones that other people have been listening to, and I'm always freaked out at how they want things way different than I do.

34:05And I suppose if you're a metalhead, that's different than if you're listening to string quartets all day long. Yeah, it's kind of an interesting idea. You expect a pair of headphones to sound the same to every person who puts them on, but that's not the case. Somebody could put on the same headphones and hear something that sounds quite different, especially in the low end.

34:29Yeah, it's always been surprising to me. I do mostly voiceover work, and because of that, I've been on 7506s since I was young, mostly because of that kind of sharp presence peak. I don't like them for listening to music, but it's good for me because I can hear parts of speech that are messy. If they drop an S's, and the plosive problem isn't that huge.

34:54but it seems like to me those are what i'm trained to be able to hear problems in speech on and i know that that's not what somebody who's um listening back to any kind of music would want so it's it's interesting to me so i'm fascinated with this idea of having to tune a set of headphones to a a kind of an overall standard and it sounds like you guys approached that and tried

35:20to figure out where to target for the most people and then gave them the ability to tune them up closer to what they're looking for. Am I right about that? Yeah. And like you mentioned, that's actually an interesting point of what you're looking for in your headphones might change depending on the task that you're doing. So if you're just, if you're doing general mixing, you might have a certain sound profile

35:44you like, but maybe if you're doing more critical listening, editing, you know, trying to get get rid of the clicks and pops and different artifacts in the high end. You want to hear that detail enhanced. And so you could create a custom profile that boosts up some of that high end detail. So you don't miss any of that. And then kind of switch to that when you need it.