QUESTION · MEDIA PRODUCTION Q&A

Are large media markets shrinking? Creative destruction is disrupting existing markets and industries, paving the way for new products, services, and business models. Have you had to adjust as transmitters give way?

ASKED BY · Roscoe Jones · MADISON, INDIANA · 16 OCT 2026 · ▶ 00:33:09

THE PANEL'S ANSWER

Discusses next-gen broadcast standards (ATSC 3), TV manufacturer adoption challenges, data privacy concerns with streaming platforms, and consolidation reducing consumer quality rather than improving it.

Summarised by AI from what the panel said. Watch the moment for the full answer.

IN THEIR OWN WORDS

From the transcript.

Machine-transcribed, so it may contain errors. Every timestamp opens the episode at that second.

33:09all right this one's coming in from roscoe jones in madison indiana are large media markets shrinking creative destruction is disrupting existing markets and industries paving the way for new products services and business models have you had to adjust as transmitters give away to two clicks. Courtney? Well, you know, there was this promise of the next gen broadcast, which is basically the next version of ATSC 3. And so it's been slowly rolling out and a lot of TV

33:44manufacturers have failed to put the tuners into the modern TV set. So check your TV, see if it as next gen because this has the ability to add a lot of streaming components. But then it became corrupted by all the marketers out there that want to sell your data, that will spy on you, watch everything you watch, serve you up personalized ads over the internet

34:08connection. So now they're already doing that on streaming for a lot of TVs, like Vizio was bought by Walmart. And so now Walmart controls everything you see on your Vizio TV. You can't even tune in the broadcast stations over the air without going through Vizio's tuner app, which shows you the guide and allows you to switch between the different channels on your built-in receiver.

34:34So, yeah, is it getting better? No, it's getting worse because it's becoming enchatified, according to William Shatner. The process, you know, there's consolidation of all the media streamers, which is, we won't get into that because it's a lot of political stuff, but it's billionaires trying to control the media market and control the majority of the streaming markets out there. So is it getting better? Probably not.

35:05Consolidation usually means reduction in consumer quality rather than an increase in consumer quality. So I'd say no. Broadcasters are competing for bandwidth. They're under the control of a government operation in the United States. So, you know, it depends on who's in charge of the FCC at this moment in time as to whether or not, you know, things will be on a level playing field. Let's just say.

35:31Next question. All right, Guy Cochran in Seattle, Washington is asking, flying cars? Yeah, what is this flying car thing? If only we had someone here who knew about flying cars and could play clips of flying cars and cars that can do kickflips in Texas by a gentleman wearing a belt buckle and a T-shirt. Oh, look, it's Chris Fenwick. Chris? Here it is.

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MENTIONED IN THE ANSWER
Vizio→Walmart→ATSC 3→
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from Office Hours | Friday | October 16, 2026.

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