QUESTION · ARCHIVE

As we move into a more egalitarian programming environment that works with AI, will the software sales business die?

ASKED BY · Tlaloc Lopez Waterman · SANTA FE, NEW MEXICO · 26 SEP 2026 · ▶ 00:59:43

THE PANEL'S ANSWER
Craig McFarlane

Software-as-a-service will survive because users still need products that solve real problems for human audiences. AI can accelerate development but cannot replace the ongoing work of understanding community needs, iterating on feedback, and maintaining systems. AI-to-AI commodity software is not worth building; AI-to-human solutions require continued human judgment.

Summarised by AI from what the panel said. Watch the moment for the full answer.

IN THEIR OWN WORDS

From the transcript.

Machine-transcribed, so it may contain errors. Every timestamp opens the episode at that second.

59:42years go ahead craig i i just need a bot to take me off mute automatically uh the uh no that so the reality is that much like we were talking about earlier that if you have empathy for the the community, that's the most important thing. The other part is understanding what it takes to actually serve that functionality, that feature, whatever. And there's a lot to that. You can't

1:00:13just sort of wave a magic wand and expect everything. There is a certain amount to it. And you see a lot of folks that do a vibe coding thing because they know, oh, this group of us users want this thing. And then they run into some technical difficulties. And then they just iterate on AI for a while. And then finally they get it, but it just takes that while. And then

1:00:39somebody has a request for a change and building a software product for multi-users is a lot of work and running it and operating it is a whole bunch of work. So you could do that with AI, but is that what you want to do with your time? Even if it takes up 10% of your time to do that, is it worth that?

1:01:02Don't you want to be doing, if you want to do that, great, make it your job. If you don't enjoy doing that work and you want to do photography or something else, do that and rely on these other tools that somebody else has spent all that time building, iterating, and creating. and you can certainly use AI to interface to it, but all the software is not going to be just created by AI.

1:01:30There's too much, especially if it's AI to AI, yeah, that's commodity. It's not worth getting into. But if it's AI to humans, there's always going to be humans needed to be able to say, yeah, that's not going to work out well, or you need this thing. and that's work that somebody has to do and it's not AI. All right, that is going to wrap our Saturday show.

1:01:57Thanks to all the panelists for coming in this morning, answering all these questions. And to you, the producers, you showed up putting these questions. As we always say, we wouldn't have a show without you. Thanks very much. If we didn't get to your question, don't worry. You can always post it on another day. We'll send those questions back to your notes section of Makana.

1:02:13So make sure to please post them early for the next day. and thank you to the back end crew that shows up every single day to make these shows happen we've got morning shows we've got evening shows there's so much work involved with these uh programs and we really appreciate the work that you do if we were to travel around the world virtually to answer

1:02:32all of these questions today according to the talala traversal that would have been 20 uh thousand miles that's 32 000 kilometers and 155 million bananas for scale in case you're wondering this was episode 2377. If you have a little time after the show, we'll see you in after hours. Goodbye. Bye-bye. Ta-da! Ta-da! And no AI was used to construct this program. That's right.

1:03:05That makes sense. How do you know? Uh-oh. It was superintelligence we were using. bill's breaking down on us i don't think we're so we're certainly not uh contemplating it but i could see some point in the future having an ai agent type interface or or bot that joins a talk show or panel that only responds when you ask it to but it's like hey did we ever do a show about blah

1:03:42and you could turn to you know the botan it then pipes and actually we did three and did it and okay great shut up thanks you know i think you know you could you could generate a an avatar of john pretto or something bring him back and have him do all the statistics for us which was what he was great at cataloging uh you know in the past so uh you know it's possible to bring back an

READ THE FULL TRANSCRIPT →
ALSO IN THIS EPISODE

13 more questions
from Office Hours | Saturday | September 26, 2026 | Vertical.

The whole episode →
▶ 00:00:21The Insta360's Luma Ultra firmware adds a concert stage mode for dark strobing venues and 15x zoom with AI-assisted crop. Would you use a pocket gimbal to cover a concert?▶ 00:03:22What's new in vMix 30?▶ 00:09:57How could you add a viewfinder to a ZV-E10-2 Sony and other similar Sonys which lack viewfinders and only have a screen?▶ 00:15:42I am hosting a Zoom meeting next month with a few different speakers. The entire meeting will live in Zoom with no live stream component. I'd like to talk to the talent without the rest of the meeting hearing me. Can I do this with VB audio or loopback?▶ 00:17:52When Sony and other manufacturers offer their cameras in black or white, why white?▶ 00:22:46With Mac OS 27, did Apple improve the behavior for managing audio source priority and audio selection?▶ 00:26:45So many folks making apps with AI now for production. Anyone seen anything truly useful?▶ 00:39:16With advances in AI and photo/video enhancements, have you revisited low resolution and poor quality family photos or videos to bring them back to life?▶ 00:42:40I use the Rodecaster Video for Zoom teaching. Depending on what I send in from an iPad, it can be blurry. Notability handwriting is crisp and sometimes graphics are blurry from the same app. What is going on?▶ 00:47:16Just for some quick recordings for PR and general announcements, I'd like to use this mic on my iPhone Pro Max 17 so the audio is nice and clear. Thoughts?▶ 00:52:44I have an older Asus gaming laptop originally recommended for vMix streaming. It still runs Windows 10 Enterprise and works well, but it isn't Windows 11 compatible. What are my best options for continuing to use it safely with vMix?▶ 00:54:28Has there been a conversation about Muse?▶ 00:57:01My house of worship projector needs a new connection. It has no SDI input but has 10 base T. Should I use that or put in SDI converters on both ends? A four-year-old 100-foot HDMI cable connected now is breaking up.